Maximize your Indie Game Release
Get MORE wishlists, momentum and attention
Receive Feedback from an Indie Games Specialist with 8+ years of experience in order to improve your Sales
You know that you need to market your indie game for it to be successful, so you have
Created your Steam page
Started a Twitter account
Tidied up your game’s official website
Got a trailer made
Spent all week uploading assets, writing descriptions, emailing content creators, posting to Twitter, sharing links on Facebook but then… nothing.
Low views, low visits and a low number of wishlists
What is going on?
You begin to have thoughts like “Is my game interesting enough?”, “Am I wasting my time making this game?” or “The [insert platform] algorithm must hate me, that’s why my game does not get surfaced!”
What if I told you that 90% of developers are making marketing mistakes that are costing them thousands of dollars? Capsule image, trailer, description, assets, press kits, social media profiles and more could change the trajectory of your game. Question is, what do you change?
"If a tree falls in a forest and no one is around to hear it, does it make a sound?"
Game developers often have their heads down in developing their game (and they should be!) and can often underestimate how critical marketing can be. After all, if no one knows about your game, how can they buy it?
If no one buys, there's no way the hundreds of hours you've spent making the game are going to pay off!
It’s difficult to manage and track all kinds of metrics as a solo developer/small team while still having to make a game, let alone A/B test how changing an image affects wishlist growth.
Trailers are another matter altogether, how long should it be? Do you use text? How about developer voiceover? What do I show in the trailer? What about spoiler for my game?
Then comes the challenges of the ever shifting social media landscape.
Long form, short form, let’s play, influencer marketing, YouTube, Tik Tok, Twitter, Threads, Bluesky, Mastodon…
With so many available (and every platform being different), it’s tempting to just go “ah whatever” and just try something on all of these (to little effect).
You do know that a Social Media Manager is a full time job now - so to take that on in ADDITION to having to make a game itself is a big ask.
What if I told you there was a way to get an experienced eye looking through your marketing material prior to launch to make sure it is world-class? Someone to give you actual feedback on what to change/improve instead of having to figure it out all by yourself? Some way to maximise the chances of a successful launch?
Introducing Best Indie Games Marketing Consulting (BIGMC)🍔
Best Indie Games Marketing Consulting 🍔
Get Feedback. Get Wishlists. Get Sales.
I will review your Steam Store Page, Game trailer, Official Game Website and Social Media presence (YouTube, Twitter), and give you feedback via a text based document, to be sent privately to you.
This includes some suggestions and re-written copy for the Store page, as well as back-and-forth emails responses to questions that you may have after reading the document with regards to your Indie Game Marketing efforts.
I will give you honest feedback based on 8+ years of experience and thousands of games covered, such that you maximise your chances of success.
Who am I (and why should you care)
Hello Indie Game Dev! My name is Clement and I’ve been running the Best Indie Games YouTube channel since March 2016.
Over the course of 7+ years, 2,200+ videos and literally thousands of indie games covered (and thousands more not selected), I’ve seen many more store pages, websites, press kits, social media profiles, inbound cold emails and everything else in the Indie Game Marketing space than almost anyone else in the space and I know what works and what doesn’t.
If you want to get the attention of Players and Content Creators, I can show you the changes that you need to make
While there is no secret marketing hack, I still see so many developers making easy to fix mistakes which are costing them big time in terms of Steam wishlists and sales, hence why I have created this consulting service.
I’ve worked directly with indie developers and this is what they had to say:
“Clemmy's insights into indie game marketing are invaluable. He really helped demystify the confusing, sometimes scary, world of marketing. He is someone who's at the forefront of game marketing and because of that his advice is practical, clear, and actionable. Working with him helped me understand which strategies bring results and which are a waste of time."
-Christopher Stair, Creative Director, Squid Shock Studio (Bō: Path of the Teal Lotus)
"Clement has covered piles and piles of games over the years. In a glance at your game's online presence, he'll tell you what's up and what can be done to make it more truthful and appealing. I had my head buried in game development, his feedback was very valuable and helped us improve our Steam page presentation significantly."
-Séverin Larose, Co-founder of SoulGame studio (Minishoot' Adventures)
“Clement provided some great insight into the world of indie game marketing and promotion. Through his years of experience with thousands of games, he knows first hand what goes into successful games. From the specifics of what makes a standout trailer to the general strategy of launching a big indie title, his advice was very helpful. Highly recommended!”
-Luke Schneider, Lead Developer, Radiangames (Instruments of Destruction)
Who this is for
This is for someone who wants to minimize the risk of their game underperforming, who wants to give their game the best chance of success so that their hard work pays off.
Requirements
Releasing a game on Steam
Releasing a game in genres not stated below
In order for this to work, you need to be
Open to new ideas
Willing to take action
Able to analyze data and to make tweaks and changes
I do my best work pre-release, BUT if you do have a game that is already out, updating the above mentioned can still be helpful for increasing organic traffic to your Steam page, wishlists and sales (especially when you are discounting the game)
Who this is NOT for
Mobile Game Developers - The mobile market is not an area that I look at and has vastly different player expectations.
VR Game Developers - Not my area of expertise, so I’m not in tune with what players want
If you are making games in the following genres - Horror, Visual Novel, Deep Strategy /Wargame, NSFW & Sports Simulation - There are some general rules that might be helpful but I’m not familiar with the intricacies of these communities
If you’re looking for a guaranteed boost in wishlists and sales
My experience in looking at thousands of these will give you an edge, but there might be something fundamentally unattractive about your game. There are no “sure things” in life but I can promise you that I’ll be honest and will let you know if that’s the case, and more importantly, what you can do about it, putting you in the best position for success.
If you meet the above criteria above, fantastic!
If you don’t, apologies for wasting your time reading this, but here’s wishing you all the best in your game dev journey.
If you are unsure if it’s a good fit, feel free to drop me an email for clarifications.
I’m excited to start working with you directly so if you’re ready to get started, click the button below!